17:19, Monday, 6 June, 2011

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Brighton & Hove Buses Bus Stop Publicity

the customer

Brighton & Hove Buses run a fleet of approximately 280 modern buses on local bus services as well as 8 luxury coaches available for private hire.

They have been in the public transport business since running horse buses in the 1880s and now have one of the most modern fleets of state-of-the-art vehicles. In their drive to contribute towards a cleaner environment, the entire bus fleet also runs on biodiesel.

Brighton & Hove Buses Bus Stop Publicity

the problem

Brighton & Hove Buses were producing their Bus Stop Panel Publicity using a very manual approach and wanted to reduce the internal resources and time required to produce their 1,500 Bus Stop Panels, which are updated twice a year.

the solution

Pindar Creative was commissioned to provide a more automated solution to generate the panels. We supplied a template spreadsheet to be populated with the required information for each bus stop (e.g. bus stop code, timetables, maps, fillers etc). We were then able to generate one piece of artwork containing the appropriate information required at each stop.

the results

The at Bus Stop Publicity is now very professional in appearance, no longer containing timetables and maps which have been mounted onto a printed backing sheet. The panels are consistent in style and design and printed using light fast inks so that they won't fade in the sunshine.

Brighton & Hove Buses Case Study

Brighton & Hove Buses

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