17:19, Monday, 6 June, 2011

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FIRST EASTERN COUNTIES – Origination of Timetable Publications

CHALLENGE

First Eastern Counties has worked with Pindar Creative on a variety of mapping and timetable projects. The most recent, and largest, being to completely re-map and re-timetable the urban network in Norwich as part of their re-branding activity.

SOLUTION

As part of this project Pindar Creative designed and produced a series of 7 timetable booklets along with multi-colour geographical network map of Norwich to promote the urban network. Each guide included welcome information, fares information, summary bus timetables, full timetables and a route map (see images below).

The maps have been extremely well received and were essentially a bespoke style produced by a combination of analysis of best practice, identification of the information needs of potential passengers and collaborative discussions surrounding the development of an eye-catching, friendly style.

"Throughout the project Pindar Creative has been extremely easy to work with, suggesting ideas but being prepared to adapt their thinking to meet
our needs. What is particularly reassuring is the ability to speak to people who are 'in the know' whilst the work is underway, rather than everything being channeled through an account manager. Deadlines have been stuck to, and the finished work has set a new standard for mapping provision in our area."

David Jordan Marketing Manager

First Eastern Counties