Pindar Creative helps to promote sustainable travel during the Olympics
We are delighted and privileged to have been working with a wide range of companies to help deliver the Olympic message and ensure passengers have information on how to travel during the Olympics.
Our work has included working with the following companies;
Olympic Delivery Authority
The Olympic Delivery Authority (ODA) is the public body responsible for developing and building the new venues and infrastructure for the Games and their use after 2012.
Pindar has been awarded the prestigious contract as single cartographic supplier to provide support to the Olympic Delivery Authority in the creation of graphical maps and schematics to support their in-house team leading up to and during the Olympics.
Our work has included producing over 150 directional maps to show visitors how to travel to the various Olympic Park & Ride, blue badge and direct coach locations.
Transport for London
We are also working closely with Transport for London to rebrand and update their publicity in time for the Olympics, with the aim to ensure that the public have access to the information required to plan their journey during the Olympics.
Our work has included updating their at stop publicity including Spider Maps, Bus Station Leaflets, Continuing your Journey Posters and leaflets and Legible London signage.
WestTrans & London 2012
We are involved in producing a series of leaflets for various NHS sites across West London as part of the NHS Olympic health legacy project. The leaflets will show staff and visitors how to walk and cycle to work.
Dorset County Council – Launches Innovative at Stop Publicity
Dorset County Council is one of the first local authorities in the country to launch an innovative new sign, which interacts with mobile phones, providing passengers with the latest bus arrival times.
The signs have been produced for the Kings Statue stops in Weymouth, ready for the arrival of the 2012 Olympics, where the sailing events will take place.
New NFC (near field communication) technology gives direct access to the Traveline website, when a phone is placed within touching distance of the signs. Passengers will then receive up to the minute information on how their bus is running, based on satellite tracking of the vehicles.
Passengers can also access the real time bus information, by texting the bus stop's unique code that is shown on the sign and within seconds receive a text message with the anticipated / expected arrival time of the next three buses from that stop.
Alternatively, they can use their internet enabled smart phone and visit www.nextbuses.mobi and enter the bus stop's code. Finally, a newer technology for smart phone users is to scan a QR code.
All these methods can be saved or bookmarked on the phones, allowing passengers to check how their bus is running from the comfort of their own home, workplace, school or even while out with friends.
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Surrey County Council
We have also produced a leaflet on behalf of Surrey County Council to promote the Box Hill Loop, which is the main feature of the 2012 Olympics' road cycle race route. The leaflet is aimed at encouraging cyclists to follow in the cycle wheels of the Olympians.