Living Streets 'Walking Works' Active Travel Maps
16 August 2023
Living Streets has published two new active travel maps as part of their Walking Works programme – an initiative that embeds the culture of walking into workplaces. The charity for everyday walking worked with East Sussex County Council and with local partnerships, Heart of Sidley and Sylvania Lighting, before commissioning Pindar Creative to create the maps.
Mapping can help commuters switch from car use by providing information about alternative modes of transport, such as walking, cycling, or public transport, and helping them plan their routes accordingly. A legible and accessible map enables people to make informed decisions on their mode of transport – enabling them to switch from car travel for all or part of their journey.
- help identify the safest and most convenient routes for walking and cycling, taking into account factors such as traffic flow, road conditions, and the availability of bike lanes and pavements.
- show alternative transportation options, such as bus or train routes, that may be more convenient and cost-effective than driving.
- highlight points of interest along walking and cycling routes, such as parks, cafes, or cultural attractions, to make the experience more enjoyable and rewarding.
- provide information on travel time and distance for different modes of transportation, allowing commuters to compare and choose the option that best suits their needs.
- promote active travel by highlighting the benefits of walking and cycling, such as improved health and reduced carbon emissions.
The maps of Newhaven and Sidley include information on commuting and local transport interchanges – and also include a number of leisure routes, encouraging employees to stay active before, during or after the working day. Living Streets Walking Works programme allows employers to demonstrate their commitment to employee health and wellbeing by investing in walking activities.
Jill Tinsley, Commercial Director at Pindar Creative commented:
We're delighted to have been involved in another Living Streets project that encourages people to be more active. Mapping can demonstrate that people have viable active and sustainable travel options – with clear health and environmental benefits.