Pindar Creative Designs Custom Map for Visit Otley's New Wayfinding Totems

Pindar Creative is proud to have partnered with Visit Otley on the design of a new series of Wayfinding Totems now installed across the picturesque market town of Otley, West Yorkshire. Central to the project is a custom-designed town map, created by our team to support navigation and enhance the visitor experience.

The project was expertly coordinated by James Ellis of Endure Communications, who worked closely with Visit Otley, Otley Town Council, and a range of local stakeholders. His role was key in bringing together ideas from across the community to ensure the totems are both practical and reflective of the town's character.

A standout feature of the new totem maps is their 'heads-up' orientation. Unlike traditional 'north-up' maps, a heads-up map is aligned to the direction the viewer is facing when standing in front of the totem. This makes it much easier for people to relate the map to their actual surroundings.

Streets, landmarks, and walking routes appear on the map exactly as they do in front of you, helping users navigate more instinctively and confidently, without needing to rotate the map in their heads.

Otley is a well-loved visitor destination, known not only for its location on the edge of the Yorkshire Dales and its bustling markets, but also for being the backdrop to several popular TV dramas, including Heartbeat and Emmerdale. Its mix of historic charm, scenic beauty and cultural appeal makes it a rewarding place to explore.

We're pleased to have contributed to making the town even more accessible and enjoyable for visitors through thoughtful, intuitive mapping and to have worked alongside a committed team of local partners.